Engineering Leader & System Architect
"Simplify the complex, amplify the value and reimagine the future"
Engineering leader with 16+ years of experience architecting large-scale, low-latency platforms across advertising, e-commerce, and healthcare domains. Led the design of the brandlift platform, enabling dynamic routing, real-time audience validation, and processing billions of daily impressions with high availability.
Specialized in payment systems and managing unpredictable user traffic for e-commerce platforms operating across multiple countries. Passionate about mentoring engineers, defining technical vision, and ensuring system reliability.
Let's Connect →Building scalable systems and leading high-performance engineering teams
Leading scalable advertising solutions including Ad Tech Brandlift platform, tripling revenue and increasing project volume by 150%. Architecting data pipelines processing billions of daily impressions and directing Google Ad Data Hub integration for enhanced digital brand lift measurement.
Led development of Sec3ure permissions framework for healthcare providers and enhanced Sling OTT signup flow with A/B testing, achieving 40% reduction in signup time and 30% conversion uplift.
Engineered scalable e-commerce applications (Fab.com, Hem.com) contributing to hundreds of millions in revenue and tens of millions user base expansion, servicing 18 countries with 35% total revenue contribution.
Engineered comprehensive time tracking systems for legal operations and configured SaaS applications across various industry sectors.
Validated expertise in cloud architecture and artificial intelligence
Associate Level
Valid: 2023 - 2026
Validated expertise in designing distributed systems, implementing cost and performance optimization strategies, and architecting secure applications on AWS cloud platform.
Professional Level
Valid: 2025 - 2028
Comprehensive certification in AI engineering principles, machine learning implementation, and responsible AI development practices.
Research contributions in AI, data science, and system architecture
ResearchGate
An exploration of how NLP-driven architectures can be used to process real-time customer feedback and turn it into actionable insights, making businesses more customer-centric.
→ Read PaperInternational Research Journal of Modernization in Engineering Technology and Science
Comprehensive guide on architectural transformation from monolithic systems to scalable microservices architecture, covering design patterns, migration strategies, and modularization approaches.
→ Read PaperInternational Journal of IT and Management Information Systems
Exploring natural language processing applications in survey programming to enhance data collection methodologies and analytical insights.
→ Read PaperInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology
Technical strategies and implementation approaches for digital advertising in the evolving privacy-first landscape.
→ Read PaperInternational Journal of Scientific Advances and Technology
Technical analysis of integrating Ruby on Rails applications with Snowflake data warehouse, addressing implementation challenges and solutions.
→ Read PaperActive participation in leading professional organizations
Institute of Electrical and Electronics Engineers
Active member contributing to electrical engineering and computer science advancement
Institution of Electronics and Telecommunication Engineers
Fellow recognition for significant contributions to electronics and telecommunications
The Scientific Research Honor Society
Honor society membership recognizing excellence in scientific research
British Computer Society
Recognized as a Fellow for exceptional contributions to the computing profession and IT leadership.
Professional Associations
Member of various other professional organizations and industry associations
International Conference on Machine Learning and Applications
Conference reviewer for machine learning research submissions
International Conference on Data Science and Analytics
Peer reviewer for data science and analytics research
AI Conference on Computational Sciences
Technical reviewer for AI and computational science papers
International Computing Conference
Computing systems and applications conference reviewer
International Conference on Cloud Computing
Cloud computing and distributed systems reviewer
Cybersecurity Category Judge
Expert judge for cybersecurity innovations and solutions evaluation
Comprehensive technology stack and specialization areas
Team building, strategic planning, and organizational capabilities
I’m just a message away! Reach out anytime and let’s make a connection.